• The Founder 4.0 | Navy
  • The Founder 4.0 | Navy
  • The Founder 4.0 | Navy
  • The Founder 4.0 | Navy
  • The Founder 4.0 | Navy
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GEN 4
Organic

TheFounder 4.0

850 SEK

Recensioner

Customer Reviews

Based on 89 reviews
82%
(73)
11%
(10)
4%
(4)
1%
(1)
1%
(1)
M
Michaell Gøde
Konge kvallitet

God pasform, fantastisk kvalitet der føles godt, og så krøller den ikke efter vask💪😊👍

L
Leif Bonde
Super kvalitet

Lækkert stof i kraftig vævet kvalitet.

S
Søren Ahrens
Perfekt

Lækkert stof og godt produceret. Elsker den allerede

C
Christian Krogsgaard
Fin skjorte men går for hurtigt i stykker

Skjorten er flot, nem at stryge og blød. Jeg har haft to nu, og begge har holdt et halvt år, så er de slidt i albuerne og flækker. Det er for kort en periode for en relativt dyr skjorte.

N
Nilaus Bille Nielsen
Lækker kvalitet og og pasform.

Lækker kvalitet og og pasform.

Färg: Navy

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  • Recensioner

    Customer Reviews

    Based on 89 reviews
    82%
    (73)
    11%
    (10)
    4%
    (4)
    1%
    (1)
    1%
    (1)
    M
    Michaell Gøde
    Konge kvallitet

    God pasform, fantastisk kvalitet der føles godt, og så krøller den ikke efter vask💪😊👍

    L
    Leif Bonde
    Super kvalitet

    Lækkert stof i kraftig vævet kvalitet.

    S
    Søren Ahrens
    Perfekt

    Lækkert stof og godt produceret. Elsker den allerede

    C
    Christian Krogsgaard
    Fin skjorte men går for hurtigt i stykker

    Skjorten er flot, nem at stryge og blød. Jeg har haft to nu, og begge har holdt et halvt år, så er de slidt i albuerne og flækker. Det er for kort en periode for en relativt dyr skjorte.

    N
    Nilaus Bille Nielsen
    Lækker kvalitet og og pasform.

    Lækker kvalitet og og pasform.

The Founderär vår tolkning av den mest ikoniska skjortan någonsin. Nämligen oxfordskjortan. Naturligtvis är vår tolkning helt utan logotyp.

Joachim Latocha, Founder

  • The Fabric

    The Fabric

    Även om vår signatur oxford är den kraftfulla tygtypen i vårt sortiment, är den nu ännu mjukare och lättare än någonsin tidigare.

Vad hadeJFK & Agnelligemensamt? Deras förkärlek för oxfordskjortan

Organic ELS cotton.The 0.1%

At BARONS, we exclusively use organic cotton. Period. But we don't just use any type of cotton. We only use the longest cotton fibres in the World - the so-called Extra-long staple fibres (ELS). It represents less than 0.1% of the global cotton supply. In the past it was considered impossible to cultivate using organic methods. Our guess is that you have never worn an organic business shirt with ELS fibres before. Until now.

  • Organic extra-long staple cotton

    We only use organic cotton - mainly Giza ELS cotton sourced directly from the Nila delta in Egypt. The unique microclimate in Egypt combined with the abundant natural water source of the Nile makes area east of Alexandria ideal location for cotton. Being located at the very end of the Nile river - means the next stop for the water flow is the Mediterranean sea. Organic cotton means no synthetic fertilizers, no pesticides and no GMO seeds.

Synthetic fibres. No thanks!

In our world, plastic-based synthetic fibres do not belong in a high-quality shirt. This is why we avoid using elastane, spandex, polyester etc. in our shirts. It’s often the cheap, dirty way of achieving so-called “stretch”.  

As any garment is washed and worn repeatedly, its mass decrease over time. This means that some of the textiles are washed into the environment, either from laundry washing or from surface abrasion. In the end, this fibre will become micro-plastics. Furthermore, a large share of products will end up in a landfill far from where it was first sold.  

We don't like microplastics in our oceans which is why we have opted for the natural alternative. We call this Natural Stretch, a special method which adds 10-15% of stretch to our fabrics without using any plastic-based synthetics.

CO2 Footprint

What gets measured gets managed

With Generation 4 we have reduced the climate footprint of our shirts by almost 50%. Our products have some of the lowest footprints in our industry and we are proud of this. But we still have work to do to find further reductions.

*Numbers reflected are kg/CO2 equivalents

  • 3,3 kg

    TheConsultant

  • 3,8 kg

    TheCEO

  • 2,9 kg

    TheLawyer

  • 3,9 kg

    TheFounder

Learn more
Generation 4.0Business shirts i 100% organic cotton.

Of course.

  • Forever refining

    In the future we will continue to focus on reducing the overall carbon footprint of our shirts - even down to the smallest components like threads, buttons and packaging. Furthermore, we will work with our suppliers to increase the share of locally installed renewable energy (e.g. solar) which could drive significant further reductions. We don't have the perfect solution yet but we are working to reach it.

When less is more

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